Key Points:
- There has been a decline of 6% among ‘all’ internet users in India (regular plus occasional internet users in last one year) bringing the users down to 47 million (39 million urban and 8 million rural).
- However, there is a 10% growth in ‘regular’ user base (internet users who use the internet at least once a month) and a 28% growth in ‘daily’ internet users.
- Interestingly, the exclusive cybercafé user base has shrunk to a nominal 6% of all internet users. Office remains to be the place from where internet is accessed the most (68% at ‘multiple’ access point level).
- With regards to language, only 13% internet users prefer to read in English.
- 3 out of 4 internet users come from non-metro towns and nearby villages. However, it is good to hear that 4 out of 5 internet users are in the ‘prime’ of their live (between 19 to 35).
- The top ten online activities include job searches (72%), instant messaging/ chat (68%), check general news (63%), dating/ friendship (56%), Check sports – other than cricket (53%), Check cricket content (53%), English info search engine (50%), matrimonial search (50%), listen/ stream music online (49%), download music (48%). On an average net user undertake 13 activities online (2 less than last year).
- The survey also brings out that 91% net user ‘window shop’ online. 74% of travel buyers have bought train tickets online and 34% air tickets. Credit card is the most popular mode of online payment at 50%.
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