Key Highlights of survey :
- The total number of unique visitors to social networking sites in Indian has increased by 51% in 2008 from the previous year
- Orkut.com is undoubtedly the number one social networking site in India with over 12.8 million visitors in 2008. Orkut has almost more than 8 million visitors than Facebook
- Facebook.com ranks number two with 4 million visitors, up 150% versus a year ago. Orkut on the other hand saw a slower growth rate in comparison to Facebook during the same period with an increase of 81% visitors
- The Indian social networking site Bharatstudent.com captured position three with 3.3 million visitors
- In comparison to other Indian developed social networking sites Bharatstudent.com was the only site which saw an increase in visitors, up by 88%. Both Ibibo.com and Bigadda.com saw a fall of 50% and 25% respectively
- Myspace sites ranked sixth in the study. The site which ranks as one of the top social networking site in United States entered the Indian market in 2008 and had over 7.4 million visitors in 2008, an increase of 110% from 2007.
- An overview of social networking activity in the Asia-Pacific region revealed that Singapore ranked number one in terms of penetration, with more than 74% of its online population visiting a social networking site in December 2008
- Other countries in the region that displayed strong social networking penetration and engagement included Australia (#2), South Korea (#3) and Malaysia (#4)
- India ranked seventh with 60% penetration of its online users visiting a social networking site.
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