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If you are following Indian economy then one article that you should not miss is “SWAMINOMICS” its weekly article published In leading English newspaper Times of India . This article gives you economic review by astute economics Mr. Swaminathan S Anklesaria Aiyar, he makes economic simple and flatter .he has implausible ability to play with number.

In his last article published on 26th April 27, 2009, he had reviewed Indian IT sector here is brief snapshot of this article .

IT exports resilient but face new threats.

· Even though India’s merchandise exports declined 22% in January and February, Indian IT-enabled services seems too resilient to this recession.

· The US and UK, which are worst hit by the global crisis, account for 81% of India’s exports of computer software and IT enabled services (ITES).

· Early results for Indian IT companies in the January-March quarter suggest only a marginal sales decline over the previous quarter, and substantial growth over the last year.

· NASSCOM, the apex body of the IT industry, makes bold to project export growth of 30% over the next two years.

· In February 2009, US imports of goods fell 33%, but service imports fell only 7%. In that month, US exports of goods fell 21% but service exports fell only 6.5%. A similar pattern shows up for countries across the globe.

· A range of business and professional exports are actually growing. US data show that imports of professional and business services are actually up 7%, and exports up 10%. This lends credence to NASSCOM’s optimism.

Why is IT exports relatively resilient?

First, the global credit crunch has hit manufacturers much harder than service providers. Trade credit dried up for goods after Lehman Brothers collapsed last October, but trade credit for IT exports was little affected.

Electronically-delivered business services need less trade finance than goods shipped by sea.

Manufacturing companies have substantial debt that needs to be rolled over, and this has posed problems to manufacturing companies like Tata Motors and Hindalco.

But IT companies like Infosys and TCS are cash Rich and have no debt at all. Finally, a significant part of IT exports are sales by Indian branches/subsidiaries of MNCs to their parent firms, and this trade is not finance-dependent.

In  Recessions ,unsold inventories of manufactures pile up, forcing production cuts till the inventories are liquidated. But services cannot be stored, and do not suffer inventory-driven collapses of demand.

Consumers can easily postpone the purchase of durable goods like cars, but corporations cannot postpone purchases of outsourced services like book-keeping and call-centres. US companies can indeed postpone purchases of software products, but not of software services that are essential for business.

Finally, NASSCOM hopes the recession will result in even more IT offshoring. In particular, MNCs with existing facilities in India may transfer more work. Borchert and Mattoo find that such intra-corporate purchases have continued growing at 10%, even as purchases from outsiders have declined to almost zero.

However, this happy picture is marred by protectionist threats, such as the Buy America provisions of recent US laws. Back in the technology bust of 2001, states like New Jersey enacted laws to maximize local procurement of IT services, but these had loopholes, rendering them largely ineffective. But the US mood is much nastier now. Sallie Mae, a company managing $180 billion in government-backed student loans, is moving 2,000 jobs from India and the Philippines back to the US, although this will raise its wage costs by $35 million.

Finally, the recession is now certain to become a Great Recession, if not a Great Depression.

These pain points are external or internal to enterprise, it can be intangible and unquantifiable in nature but identification of these pain points helps us to build a holistic strategy for web 2.0 adoption , we had broadly classified all this pain points in three areas.
1) Technical pain points
2) Cultural pain points

Web2.0 Adoption Barrier

Web2.0 Adoption Barrier

3) Commercial pain points

Technical pain points
Technology is the word which is much closed to the heart of CIO and any Technical pain points are the question that needs to be answered before they give green signal for web2.0 adoption.
How secure is company’s information?
One of the paramount pain-points for any CIO would face security issues. While implementing the Web2.0 the data and the users are vulnerable to attacks. With the feature like RSS feeds, Search triggers, REST, JSON, etc. User can interact with several data source from single application and likely to lead the user to some risky or hazardous locations. It can also cause an identity theft through a compromise on the Browser session. For Enterprise it is prime concern when any risk related to financial or business information being leaked to the marketplace comes. And For the Financial institutions which deal with public money and they can’t take any chances by adopting technologies that have not been tested.
Obstacle in the path of this enterprise vision of Web 2.0 linkage is the issue of standardization. The standardization need for non-functional requirements for Web 2.0 interactions is often understated. The lightweight interaction models based on REST services, RSS/ATOM and JSON in Web 2.0 are open invitations to security threats and vulnerabilities. The need for creation of standards for all the security requirements in the Web 2.0 interaction models like REST is vital for enterprise adoption. The minimal usage of HTTP mechanisms advocated by REST has prompted either reliance on inadequate lower level techniques like transport layer security (TLS) and/or proprietary mechanisms like ones offered by big ticket mash-up platforms. Both approaches have inherent disadvantages in either being incapable of handling the emerging Web 2.0 threats or getting locked into proprietary techniques.
How do I manage unstructured content?
As collaborative tool like wiki, blogs, and forum is relatively easy-to-use technologies for creating and sharing content online for relatively non-technical users, this provides a mass of new opportunities for organisations and individuals to build community and share their enthusiasms, it has also created challenges. Like how will you authenticate access and rights to particular levels of information and databases, how will you protect the integrity of the information from malicious tampering by disgruntled employees or managers? How will you make sure that information is being “tagged” properly for efficient retrieval later? How will you bring unstructured data in lifecycle?

Where is a skilled resource?
Unlike other IT technologies web2.0 adoption involved array of new evolving technologies which makes it difficult to find skilled and experienced developer for web2.0 development and when it comes to implementing web2.0 features at enterprise level it’s expected that development team not only have knowledge of web specific technologies but also understand the existing IT infrastructure of enterprise so as to integrate Web 2.0 technologies with server side architecture of an enterprise.

Which is a best fit technology for our need?
Technologies is upgrading at faster rate on web-o-spear. And as there major technologies stack web2.0 is control and govern by the open source community ,so it brings rapid innovation in web2.0 arena .this pace cannot be controlled or predicated .more on that there is no proven successful tools or technology. And it is also predicted that Consolidation is bound to happen in the near future, but at the same time deviations and divergences will also continue. So the pain-points for CIO are to identify the optimal way to keep the pace with change and find out best fit for their need.

Cultural pain points
Through exploring the trends of technology adoption within Enterprise, we can attempt to identify specific cultural pain points that may impede technology adoption across different cultures.

How to deal with legal/policy issue?
Any tools brought into an organization must conform to the architecture, data, and security policies established by the CIO. Maintaining reliability and manageability of the infrastructure depends upon standardizing on enterprise architecture; Modern CIOs face an ever-increasing challenge to comply with government and corporate regulations around security. These include internal privacy guidelines as well as external policies mandated by RBI, 21CFR etc… Different regulatory, legal, and marketing, data protection laws in countries may cause a road block to the smooth implementation of the Web 2.0 in Enterprise across the vertical.Significant effort has gone into implementing IT controls to conform to these policies

How to implement change management?
Web2.0 adoption is not only about implementing technologies but it is also about introducing change in the Enterprise. No technology implementation can be successful without proper training, as there are many people in today’s workforce are very adept at using the technology at hand and seem to derive much more value from the training they receive because of their high comfort level.Web2.0 might be easy but many people from the organization are totally new to the applications. Things such as tagging, RSS or basic upload functions have to be often explained. They show high anxiety at the thought of learning a new application or system. Training the people about the usability of the technology is another major challenge

What is trade-off between freedom and governance?
Collaboration tools of web2.0 like wiki, blogs, and forum opens new doors of communication in enterprise which break the barriers between management and create flow of open discussion and expression throughout enterprise. These tools may well reduce management’s ability to exert unilateral control and to express some level of negativity. CIO face the issues from the management related to willingness of company to give freedom to their employee, how much productive this technology is? Who will authenticate that information shared on this open forum is genuine? By adopting Web 2.0 framework the institutions are exposed to two critical issues namely the identity and the data privacy.
Commercial pain points
Web2.0 is essentially social in nature in terms of collaboration and participation but then also in web2.0 implementation project critical success factor is commercial benefit that Enterprise gets. This gives rise of following pain point for CIO’s which is typically commercial and internal to an enterprise.

What is my ROI?
Justification of your investment is a key part of maintaining and growing a web2.0 in Enterprise.
The Return on investment of web2.0 technology at enterprise level is typically intangible, unquantifiable and incremental in nature. This makes things difficult for CIO’s to justify his investment. in many cases ,it is found that only after deploying a critical mass of web2.0 technology, the pay off starts coming in. and management always have other pressing concerns which need more investment/focus than investment in web2.0 experiments. Still for many Managers web2.0 is nice to have features rather then must to have.

What will be the future investment?
Business is rapidly moving and ever changing. At the same time web technologies upgrading rapidly. CIO serves the needs of the business and must react quickly. For that he needs to have sheer understanding of future requirement and technology investment. But as both business and technology is changing it becomes intricate for CIO to strike the balance. He always wants tools that can meet the timetables that business demands and deliver. He always seeks the application with scalability and once its implemented it has less recurring cost.

How can we Leverage Existing IT Investments?
CIOs have invested huge amounts of time and budget in developing their infrastructure. They want to ensure that any new project takes advantage of work that has come before. They want the efficiencies of reuse and to avoid starting over .Today’s CIOs look for development tools that leverage their infrastructure, integrating seamlessly with existing security systems or identity management systems. They want to take advantage of existing and approved server infrastructure such as Java EE and Apache. And also often overlooked, the most critical investment CIOs have made is the knowledge, skill sets, processes and tools of the current staff. Unfortunately, many Web 2.0 technologies (like Adobe Flex or any of the numerous AJAX frameworks) require new skills and tools. CIOs look for solutions that build on their existing team’s knowledgebase to reduce the cost and risk of new projects.

1) Knowledge sharing

www.slideshare.com

I am hardcore fan of this website, what an amazing knowledge sharing website this it has more than 8 million connected people and most unique part of this website is kind of people you will find to interact there .you can found presentation on range of topics .if you are working in IT/ITES arena then it is must visiting website, this is the first website that I start with my social day.

2) Professional networking.

www.linkedin.com

Not to mention in field of business networking this is clear market leader, after stepping in partnership and vendor management profile this sites has help me in forming my business network, unique thing about this website is its brand image and eagerness of people to associate with it. It is emerging as social job portal.

3) Friends and relative networking.

www.orkut.com

No doubt Facebook with 200million user base is world wild leader for social networking site .but in India things are different here orkut is leading with 7.1 million Indian user base and Facebook has 1.6 million user based. As majority of my friends are on orkut I prefer to go ahead with orkut for day to day contact with near and dear once. I also have profile on Facebook but somehow not feeling comfortable with this. Orkut for me is one more touchpoint for my friends like mobile and email .

4) Time pass

www.youtoube.com

Wired worlds has weird people with weird videos which is always enjoyed by weird person like me .this is undoubtedly my favourite time pass website where I can see the videos from every corner of the worlds .flicker is another website that enjoy after this.

5) General chit chat

www.twitter.com

I started twitting as experiment to understand this website by gradually I start enjoying this am surprised with it speed of news sharing. In today worlds you can get any news here befor electronic media.

Special Tribute

www.hi5.com

Before I come to know of this social networking /web2.0 words I started connecting with people around this world with the help of hi5 ,I enjoyed my times with website, but as this website couldn’t hold its steps in India I shifted to orkut and today I don’t even know my login and password on this website :-) )

According to IDC India, the domestic India IT/ITeS market will grow at 13.4 per cent in 2009, the slowest since 2003. The much-awaited annual IT/ITeS market forecast suggests that important structural changes, taking place on the back of a global economic meltdown, will propel a new ‘market order’ in the domestic Indian IT/ITeS industry.


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This new ‘market order’, termed as Growth Phase 2.0, will be quite different from the earlier phase, Growth Phase 1.0 (2003-08 ), during which the domestic market witnessed unprecedented growth, nearly tripling the market size from Rs 34,000 crore in 2003 to Rs.1,01,031 crore in 2008, a CAGR of over 24 per cent.

Growth Phase 2.0, expected to evolve 2009 onwards, will be built on the back of new and innovative services sought by consumers and enterprises alike. The technology behind these services-infrastructure, applications and connectivity – will need to orchestrate and re-orient completely to support their mass adoption. Here are IDC’s 10 predictions for the domestic IT/ITeS market for the year 2009.

The market transformation of the India domestic IT/ITeS market has already started, with market players preparing for a new landscape. As this new landscape is about a relatively lower growth rate regime, they need to innovate, leverage the existing infrastructure and align continuously to market opportunities.

Growth Phase 2.0 will be an era of following dynamic strategy as any existing strategy will not remain effective for long and would need to be re-constructed. The economic slowdown will only accelerate this transformation, which would manifest itself in terms of cost savings, productivity enhancement and customer retention in the short run, giving way to new engagement and delivery models in the long run.

The top five growth markets in the APAC region are India, China, Vietnam, Thailand and Philippines. India will continue to lead the pack with 11.4 per cent growth in domestic IT spending projected for 2009.

IDC believes that the emerging IT optimization technologies will move from ‘being at the tipping point’ to ‘being mainstream’ in 2009. On account of the slowdown the technologies that deliver significant cost savings such as virtualization, unified communication, open source etc will see heightened interest and adoption by enterprises in 2009.

Technologies that can deliver near-term cost savings will remain in focus while the larger capital-intensive green investments with longer payback cycles will move down the priority list.

As the economic meltdown forces enterprises to slash their IT budgets across industry verticals, the telecommunications sector would continue to grow at higher than average growth rate and will be the least impacted by slowdown.

IDC believes that the economic slowdown will further increase and accelerate the adoption of outsourcing services by the Indian enterprises.

However, the two ends of the outsourcing services market ie low-end services like support and high-end services like business transformations will undergo consolidation. Low-end volume services, due to increased competition, will find margins coming down and larger players will acquire their counterparts, while at the same time accelerating their movement towards business transformation services.

IDC India predicts that in 2009, IT ‘Cloud Computing’ service offerings – including software as a service (SaaS), hosted delivery model – will get tested and adopted on a larger scale and will perform even better than in 2008. The cloud model’s advantages of lower capital outlay and operating costs, coupled with the reassurance of more major players coming on board and building capabilities (including enabling and educating the channel), will encourage more customers at the margin to invest in cloud offerings.

Enterprises, which have been shying away on account security connectivity and other issues will be forced to re-evaluate the model. Organizations across verticals will evaluate different models with services delivered through the cloud, hosted and managed by suppliers (IT vendors ), TSPs (Telecom Service Providers), System Integrators or pure-play hosting players.

The channel space had undergone shift during Growth Phase 1.0 with linear distribution models giving way to multiple types of channels. These multiple channels (like system integrators and ISVs) added more value to the technology adopted by the end user.

Keeping the key attribute of ‘value addition’ intact newer forms of channels would emerge during Growth Phase 2.0, with the market transforming yet again. The key differentiator for the new channel forms will be their ‘services’ play as compared to the ‘product’ play of the past. This services play will occur around the emergence of cloud computing technologies and the need for reliable hosting and delivery channels.

It is not tough to conclude that the current economic turmoil will hurt global IT spending. Research reports by all agencies point towards a decline in IT spending in 2009.

However, in which areas will the fall be steepest? Will there be some areas which will be less affected than the others? What will be the key potholes in the growth path? Will it be too much to expect growth in any area? And of course, when will the recovery start? Here’s a complete picture.

The biggest factor affecting the tech market is not recession but the breakdown of the financial system. The credit crunch is causing many companies to dramatically cut back on all forms of capital investment, including many IT goods and services, according to Forrester.

Also, the fact that the worst-hit BFSI sector was the biggest client for most IT companies, including Indian IT majors, is severely impeding the recovery process.

Gartner has cut forecasts for the key sectors such as hardware, software, IT services and telecom, with only software spending growth remaining positive.

According to the research firm, the software market would fare better than in 2001 as it is more mature. However, it would be impacted by lower budgets and delays in hardware implementations. Spending in software maintenance would largely be preserved.

Vendors with SaaS, virtualization capabilities and a good open source strategy would see opportunities.

Spending on mission-critical product support would be maintained. Supporting current complex IT installations is both necessary for continued operations and a strategy for slowing down technology refresh cycles. Also, IT remains essential to running most businesses.

According to Gartner, Storage would be least impacted hardware product, whereas virtualization would be a drag on the server market.

Gartner said global PC unit shipment would contract 9.2 percent during the year, though mini notebooks units would grow.

If I things will goes in Gartner report way then I can see the Silverlight at the end of tunnel, and I am sure it is not incoming train.

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